JTCL(Jagnannath Textile Limited), a coimbatore based and reputed yarn manufacturing company has appointed DFC (Design For Change), FRDC, for creating retail experience for their men innerwear brand 'Crusoe'. DFC 's team would create an experiential design and journey for their retail outlets.Says Sanjay Agarwal, director FRDC, 'Crusoe' is an interesting innerwear brand breaking typical Indian stereotype and it would be fun and excitement working and creating an experience which can project and enhance the brand experience inside the store.It will definately question the 'normal' retail stores presented currently by other Indian and International brands in this category.
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