Flight Raja's Via brand is India's largest travel network. DFC, FRDC was engaged by Via to strategize and create experience for their outlets. Most of similar travel counters and outlets are run in a very undesired and cluttered manner. These outlets are very small in size and come with lot of restrictions. DFC's team researched thoroughly customer's and franchisee's requirements and came out with an experience driven by Design and Psycho of customer and franchisee. Providing an attractive yet convenient experience, the prototype outlets were implemented at 4 locations in North, South and Eastern regions.
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