Conceptualized and Designed by DFC, FRDC, Onida launched its first exclusive retail store.In a bid to cash in on the growth in AC segment, the company launched its first exclusive 'Onida Gallery' in Ahmedabad. Spread over 1,800 sq ft, the gallery will display the range of Onida products. The company will also launch three more exclusive galleries in Ahmedabad apart from launching 30 more such galleries in the country.
The store are designed to provide Onida a closer connect to its customers and establish an emotional bond.The store design revolves around customers and home.
The company is also going to increase its dealership base from 125 to 150 within the region. Talking about the growth in AC category in Gujarat, Krishnamurthy Sriram, vice president, sales, marketing and services, MIRC Electronics Ltd said, "We are leading in the AC market in Gujarat and have a strong consumer base here. Gujarat is an indicator market for most brands and we believe that what happens in Gujarat today will happen in India tomorrow. Hence we have come up with our first exclusive gallery that will offer the full range of Onida products for the consumers."
Onida's AC biz in Gujarat to heat up this summer -Business Standard
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