Kashmir to have its first modern Supermarket

DFC, FRDC has been appointed by clients based in Srinagar to design first of its kind of modern supermarket for the valley. Promoted by ALBA group, the retail store will set standards for the retail in Valley. Nisar Ahmad Baba, Managing Director, Alba Power Pvt Ltd, has been among the 144 recipients of MSME National Awards, which has been presented by Indian President Ms Pratibha Devisingh Patil and Mr Virbhadra Singh, Union Minister for Micro, Small and Medium Enterprises (MSME) here.
Though Srinagar has seen few mom and pop kind of self service convenience stores in last few months, but there is still a gap when it comes to a professional 'supermarket' environment. Clients who are locals and well established in the valley have desire to launch and operate modern format of supermarket followed up with few stores over period of time, before they take it to entire J&K. The store design shall have all modern elements and will be positioned within mid to upper mid market, and premium than most of the operating Indian supermarkets in terms of experience. Says Sanjay Agarwal, Director FRDC-"Kasmir and people in Srinagar are aspirational and their young generation is looking for 'upmarket', 'new' and 'fresh' things which have been kept out of this regions in last few decades. We will give them an environment which they can embrace and look upto as their pride". Clients, who are looking this project as an investment rather than operating a store, will build the brand and their reputation in this line before making it a business in times to come. The store design will evolve and revolve through Kashmir's pride and signatures. From colours to branding and interiors, Kashmiris and tourists will have something to cheer about and feel pride.