Arttd’inox opens its first home decor store in Capital

Designed by DFC, FRDC (Future Research Design Company, Bangalore), Arttd'inox, opened its maiden exclusive outlet in Defence Colony, New Delhi. The store has been designed keeping Indian ethos and Contemporary mind set of emerging Indian houses and lifestyle.

New Delhi: Well-heeled consumers of the Capital may give a makeover to their abode with high quality home decor products, as lifestyle brand arttd’inox opens its first flagship store in the Capital. Arttd’inox is the first brand from the house of JSL Lifestyle Limited, a subsidiary of Jindal Stainless Limited.

This novel brand, launched in New Delhi recently, would absorb the proficiency and creative valour of world’s leading designers in collaboration with conventional designs of craftsmen from various regions of the country, in creating beautiful luxury home décor items.

‘We have launched an assorted selection of modular kitchens in stainless steel and home décor products in five categories including bar, beverage, dining, kitchenware and accessories with one distinctive product as Pooja Thali,’ said Akansha Jain, Deputy Merchandiser, JSL Store.

The new store marks the primary retail space for its perceptive patrons to provide 360 degrees solutions from conceptualising to design in the installation of the kitchen and offers great functionality and innovative designs along with a wide range of options. ‘Jindal Stainless Limited provides best quality steel, so the objective of changing the business model from that of a direct retailer model into a store is to bring the excellent designs and forms in stainless steel tableware and home décor products in India,’ said Deepika Jindal, Managing Director, JSL.

The product would have premium pricing, ranging from Rs 500 to Rs 30,000, as each product would depict originality, individuality, craftsmanship and innovation. ‘Each product would depict a relationship between the conventional Indian roots and modern living,’ she added. The brand has been operating through an extensive dealership network across 15 cities in India, including metropolitans like Delhi, Mumbai, Bangalore, Ahemdabad and Pune among others. ‘We are launching our second exclusive outlet in Mumbai at the end of this year,’ she further added.