Indian Batting Wall Rahul Dravid played another innings when he inaugurated Vivek's digital format of store-Digital 1 at Forum Mall, Koramangala in Bangalore. designed by DFC, FRDC, this format of Vivek's will help connecting to youth segment offering wide range of Smart Phones, Ipads, Lap Tops, Cameras, Mobiles and oter Digital and IT products. The design of store and re branding is youth oriented and invites that age segment. Viveks is well know South Indian retailer trusted amongst million of families. "The objective of this store design was to connect with youth and IT lovers and thus the design caters to that", says Sanjay Agarwal, Director FRDC. Viveks will expand this format into several Malls across Chennai, Bangalore, and other major towns of Southern India.
Karnataka Star launches Viveks Flagship in Bangalore!
Famous film star and youth icon of Karnataka Puneet Rajkumar inaugurated Viveks Flagship store at Jayanagar in Bangalore. Viveks also completed 47 years in electronics business started in June 1965. With the heritage and trust behind, Vivek's reinvented Jayanagar store which is largest in Bangalore. Spread across 11000 sft on two levels the store has a new design catering to today's lifestyle of consumers. Designed by DFC, FRDC, the store speaks a new language to consumer with same old trust of Viveks. Says Sanjay Agarwal, FRDC-" Viveks is a old trusted brand in south India and the challenge is to bridge their core TG and new customer. We have tried to do this by design where certain sections within store like Digital, IT, gaming, LCD etc have a more active feel". The facade and windows also connect through brand and products.