Shree Narayan Sabharwal is Business Head, Simba Toys









FRDC is retained by Simba, Germany to provide Retail Design and Communication services on  long term basis in Indian market. Speaking on this occassion Mr. Sanjay Agarwal of FRDC says "We understand Simba's aim to shake up Indian toys market and to help them, our team with International competency is spearheading the design initiative for them".

International toy-maker Simba Toys has appointed Shree Narayan Sabharwal as its Business Head in India.
Sabharwal joins Simba from Future Group, where he headed the toys and sports category, across all formats such as Big Bazaar, Pantaloon, Central and Home Town.
He has also worked with Arcus Stores, Times Guarantee in the past. With a specialisation in toys and sports, Sabharwal brings with him over 15 years of retail experience.
Sabharwal will be responsible for the overall operations and expansion of Simba Toys in India, including sales, marketing, distribution, brand expansion and strategic tie-ups.
“India is the first market worldwide where we are experimenting with the retail model and opening retail chains. Shree brings with him over 15 years of retail experience with a specialisation in toys and sports where he has achieved remarkable success. We look forward to him leading Simba Toys growth in one of the world's most dynamic and fastest-growing markets,” said Ben Nabert, CEO, Simba Toys.

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