Innovation has been part of Jockey since its founding in 1876. Their latest innovation, JOCKEY bra, with its Volumetric Fit System, brings together years of consumer research, leveraging of the company's unique technical expertise together in a spa-like experience. JGA designed this first test boutique for the brand now open at Woodfield Mall in suburban Chicago. From its welcome table to the comfortably appointed and spacious fitting rooms, Jockey Bra exceeds the visitor's expectations through details that include welcoming, engaging and personalized attention for perfect fit. Integrated with JOCKEY bra's omnichannel strategy of online direct to consumer, and retail, all are expressions of the brand; be they online, in store or through media that reinforce Jockey's commitment to reinventing not only the bra, but the bra shopping experience "from welcome to wearing," it's all innovatively Jockey.