Linen Club Unveils its New Retail Identity in Bangalore

“Linen Club” Fabrics - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, launched their flagship store with their new retail identity in Indiranagar, Bangalore.

This exclusive showroom, spanning around 2800SqFt, offers a wide range of linen fabrics and ready-to-wear garments. The brand offers pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men and women (for Shirts, Trousers, Suits, Ethnic Wear, Skirts, Tops, Jackets etc.). To add to its newest offering, accessories are available such as Stoles, Laptop bags, Ladies bags and Scarves. APART from this, taking into consideration the regional taste and feedback from our esteemed customers, we are delighted to have 100 % Pure Linen Dhotis (Mund) and Angavastra in our Product Portfolio.

On the occasion, Mr. Thomas Varghese (Business Head - Textiles, Acrylic Fibre & Overseas Spinning. Aditya Birla Group) said "From being in the forefront of innovation, to capture the fascination of the Indian consumer, Linen Club has perfected the understanding with regards to patterns, colours and the couture. It only takes steadfast diligence to become a lifestyle icon with the widest range in terms of colours, weaves, textures and design, to have the largest retail chain of linen fabric in the world. The new retail identity of Linen Club is Classy, the overall look and feel is high-street fashion combined with elegance. "

Adding to this Mr. S. Krishnamoorthy (CEO of Domestic Textiles, Aditya Birla Group) said ”Our objective was to create a consumer experience to commensurate with our brand positioning articulated in “Live the Linen Life” which is about striving beyond excellence in the quality of Linen and going beyond customer’s expectations from the brand. The new retail identity provides a wow experience that possibly is the best way of showcasing the largest variety of Linen fabrics & products in an intimate environment. The fashion statement for any season would be to dress up in linen, enjoy the multitude of colours & amazing variety of Linen products.”

Linen Club has made India glamorous by topping the fashion quotient in almost every corner of the country. Linen Club’s acquaintance with Linen spans more than 65 years of R&D, they have been the pioneer in educating Indian people about Linen the fabric and its multi faceted benefits. Today, with a presence of more than 113 exclusive brand outlets & over 4000 multi brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen. A new story begins today with the launch of their new retail identity.

The New Retail Identity:

All fashion begins with a creative eye and artistic talent. Starting with the extensive glass camouflage allowing a view into the store, a profusion of natural light and high-visibility for visual merchandising, brand imagery and lifestyle photography; its clean simple lines are a comfortable parallel with the crisp and refined nature of the linen itself. The proprietary merchandising displays of the linen bolts and bales, the store’s custom design lighting and the unique floor plan and presentation, all create a Linen Club experience for the guest, unique to retail in general, and specifically to Linen Club. Within the space, a large studio-like table provides ample display and selling space surrounded by imagery for the consumer to select samples of style and fabrication details, cuffs, collars, etc. to help inspire the consumer as to both the simplicity of the fabric and the potential personalization and unique style of the garment outcome while making their choices. Bespoke furniture and unique lighting elements, fabricated exhibiting the versatility of linen, highlight the selling zones as well.

The Large over scaled graphics take the consumer into the world of linen, the European source (French and Belgium) of the linen, and as well, highlighting the fabric as a wholly natural product, eco-friendly and timeless.