Rohit Barker hosts Linen Club’s Flagship Store Launch on 100ft Road, Indiranagar

“Linen Club” - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, launched their flagship store today sporting their New Retail Identity in Indiranagar, Bangalore.

The exclusive evening saw the city’s glitterati enjoying themselves at the launch while Carlton Braganza and team set the mood and played popular retro songs. The launch witnessed special celebrity guests like popular Rj & Dj Rohit Barker, Model Pashmeena Barker, Actor Vinay Rai, the gorgeous city sweetheart & socialite Sheetal Sharma, designer Manoviraj Khosla, actress Tamanna Pasha, actress Aindrita Ray, Gurpreeet Singh, RJ Melodee Austin & friends amongst a host of other socialites.

City bloggers were seen having a fun DIY session with their favourite designer and Linen Club brand ambassador Rohit Bal. Top fashion bloggers Shalini from Stylish by Nature, Smrithi from Vintage Obsession, Nilu from Big Hair Loud Mouth, Prashant from Adams Apple List along with social media influencers Hrish Thota, Nivedith Gajapathy and Arvind were seen mixing and matching and getting their creative shoes on with Rohit Bal.

The sprawling flagship spans around 2800SqFt, housing the finest Linen fabrics and ready to wear shirts from their Linen Studio collection. To add to its newest offering, the brand also has accessories that are available such as Stoles, Laptop bags, Ladies bags and Scarves.

“For all you trendsetters, the fashion statement this summer season would be to dress yourself up in linen” says Mr.Rohit Bal (Fashion designer, who endorses Linen Club Fabrics and a diehard Linen Club Fabrics loyalist). He goes on to add “This great gift from the nature - linen fabrics is extremely suitable for the climate in Bangalore.  Linen is the most comfortable fabric that is skin friendly, made of Flax Fibre imported from France & Belgium, its distinctive look and skin friendliness sets Linen APART from the other contemporary fabrics.”