“Linen Club”
The
Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo
Ltd, launched their flagship store today sporting their New Retail
Identity in Indiranagar, Bangalore.
The sprawling flagship spans around 2800SqFt, housing the finest Linen fabrics and ready to wear shirts from their Linen Studio collection. To add to its newest offering, the brand also has accessories that are available such as Stoles, Laptop bags, Ladies bags and Scarves.
“For all you trendsetters, the fashion statement this summer season would be to dress yourself up in linen” says Mr.Rohit Bal (Fashion designer, who endorses Linen Club Fabrics and a diehard Linen Club Fabrics loyalist). He goes on to add “This great gift from the nature - linen fabrics is extremely suitable for the climate in Bangalore. Linen is the most comfortable fabric that is skin friendly, made of Flax Fibre imported from France & Belgium, its distinctive look and skin friendliness sets Linen APART from the other contemporary fabrics.”
City bloggers were seen having a fun DIY session with their favourite designer and Linen Club brand ambassador Rohit Bal.
The brand Linen Club is promoted by Jaya Shree Textiles and is the pioneer brand of Linen fabric in India. To produce the best of Linen, the raw materials are sourced from France and Belgium and processed at their state of the art facilities at Rishra, West Bengal by using the finest technology and exemplary craftsmanship along with meticulous quality policy to preserve the purity and originality of Linen. Jayashree Textiles (Linen Club) was the first company to be authorised by CELC (European Confederation of Flax and Hemp) for using “European Flax” to communicate the genuinity of pure European Linen and it is also a “Corresponding Member” of CELC. An accomplished in house design team including internationally acclaimed Italian designers produce close to 1500 new fabric designs every month keeping up with global trends, which are retailed across India under the brand Linen Club. The fabric range includes 10 to 120 lea super fine fabrics including Yarn dyed, Piece dyed, Whites & Blends. All these have enriched the design value and have made Linen Club fabric the preferred choice of connoisseurs worldwide.
Store Address: 4031, 100 Feet Road, Opp. Barbeque nation,
Indiranagar, Bengaluru,
Karnataka 560038
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