Ruosh in Sankrit means 'passion'. The objective for the new design of exclusive stores was to make brand and stores more relevant to New Urban customers and provide an essential Global Metro lifestyle connect. More unisex in appeal and younger, cleaner and minimalistic in looks was an approach for the new set of experiential stores.
http://www.retaildesignblog.net/2017/02/26/ruosh-store-by-frdc-bangalore-india/
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