Script's iconic facade continues to capture the attention. Being the Flagship store, the intention was to create an Iconic design that provides a dramatic feel at different hours of the day. For this, and as a solution to battle the solar heating of the west-facing store, kinetically operated louvres were devised. These louvres were perforated to behave like a jalli that helped to cut the sunlight. The perforations varied in diameter to create a visual effect that exhibits the mnemonic patterns of the brand. It was ensured that the brand identity flows all the way from the façade to the entrance porch below. The porch ceiling was also made with perforated metal panels that were backlit and had the same mnemonic brand patterns. These patterns changed colour by the usage of transitional RGB lighting to catch the attention of the people. This iconic facade was recently featured in MGS Architecture September 2018 edition!