FRDC gets published in YourStory

Going online to offline? Here’s 5 ways in which design can create an impactful brick-n-mortar store

Many innovative and disruptive brands are born from the online platform, which offers a comfortable incubation period with perks like less overheads and financial commitment. Eventually consumer brands grow and find the need to go offline, stepping into the labyrinth of the brick-n-mortar world. So whether its a shop-in-shop, pop-up or exclusive store, the space resonates the brand philosophy. But designing beautiful spaces is not enough! Your retail environment must create an immersive experience that attract customers, engage with shoppers and keep them coming back for more. Your store must provide an experience all that they can never get from a screen. Click here to read more