The growth story of the Indian retail industry is hardly reflected in the performance of Indian retail design consultants. Is it because of lack of enough retail design consultants in the country who can offer end to end solutions? Or is it due to inadequate understanding of retail design as a holistic experience? VM&RD seeks to find some answers.
From disruptive brand deployment to clutter breaking storytelling, retail brands are leaving no stone unturned in sprucing up their brick-and-mortar presence. What’s more, brands from across a range of segments and categories are today joining the retail bandwagon in India, focused on crafting an impactful retail experience.
Sanjay Agarwal of FRDC shares his view on the issue.
Read the full story here http://www.retail4growth.com/news/whats-derailing-retail-design-consultants-growth-journey-4177
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