FRDC & JGA at In-Store Asia 2019, Mumbai

Creating Smart Stores of tomorrow will comprise of three vital ingredients! Content, Community & Commerce. And this was the overarching theme at FRDC & JGA booth at In-Store Asia 2019, held in Mumbai from March 14-16, 2019. In-Store Asia, now belonging to the EuroShop family of events, is the largest trade fair in the Indian subcontinent for retail resources and investments in store design, VM and in-store marketing. 

Wooden slats, neutral tones, expansive space with areas to sit, meet and even get a refreshing hot cuppa, FRDC & JGA was an oasis of relief among the hustle and bustle of the exhibit area. Drawing in more than 150 visitors, the booth was divided into 3 main zones: WHAT'S YOUR STORY | CO-CREATE & CONNECT | LET'S TALK BUSINESS

 
While the booth allowed visitors to freely explore the space, the FRDC & JGA team also guided interested visitors for a more engaging experience. The booth received great response from retailers & brands, as well as retail solution providers, creating a great platform for networking with key stakeholders in the industry. 

HOW IT BEGAN:

While the team dug deep to get the core concept of the pavilion, it was clear that we had to speak of future! The store's of tomorrow! And did this mean AI-driven environments or robotic store assistants? There was no limit to imagine the retail environment of the future. But with a little retrospective on our projects, developments & observations of progressive retail markets, forecasts and trends by industry leaders, we realised that ‘The Human Factor’ has never been more important than today. 

The search took us from Maslov’s Hierarchy Of Needs to AI-assisted environment, and then finally we narrowed that we as humans want be social, listen to each other’s stories and move forward as a society. Hence brand’s had to be the agent that tells stories, bring community together and also helped us procure what we need easily.  

Taking this as our foundation, the pavilion was designed to convey the idea of ‘Redesign The Retail Matrix’ with 3 core components of: Content, Community & Commerce. 

Here are a few glimpses of FRDC & JGA booth at In-Store Asia 2019!