The House of Rare recently launched 'Rareism', a fashion label that celebrates the rare in every woman. The brand launched its first flagship store at VR Mall in Whitefield. Rareism is for the contemporary women- for the traveller, the homemaker, the multi-tasker, and of course- the exceptional dresser! Add to the mix, comfortable, easy going, as well as confident; you’ve got yourself a collection that is as clean, colourful, and multi-faceted as you!
Conceptualised & design by FRDC and the founders Manish and Akshika Poddar, the space is a beautiful ode to women. Inspired by Japanese minimalism and European modern elegance, the rare materials express and celebrate the 'rare' in every woman. Store design elements too are in sync with this ideology, where the fixtures are inspired by ‘Lines’ as a single expression of creativity.
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