Don’t Treat Retail like a Museum - FRDC writes for VMSD

While museums and exhibits are engaging audiences and transforming to become “retail-like,” too many stores are being influenced by museums. Here’s why high curation is not always the best solution. By Sanjay Agarwal, November 21, 2020 
https://www.vmsd.com/content/don-t-treat-retail-museum



Whizzing through the busy streets in Thailand, I recently discovered a new facet of the country’s shopping landscape. Sitting majestically on Chao Phraya River front, Iconsiam, a recently built mixed-use development in Bangkok was a respite after the chaos of downtown. It was not the luxury boutique brands that caught my attention here, but the brimming pop-up spaces featuring community-sourced products and the expansive market space modeled after a floating market – it had us indulged for the whole day. Read the full article here

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