As consumers get more demanding, there is a pressing need for fashion retailers to invest and concentrate on making their retail layout more personal and purposeful. Sanjay Agarwal of FRDC contributes an expert column and case studies on '
Retail Design For Fashion: Purposeful & Personal' featured in Images Yearbook - India Business OF Fashion Report 2018. The article delves on how physical retail must provide an experience beyond that which can be achieved behind a screen.
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