Thursday, August 12, 2010

Dia Mirza unveils world famous Rhino brand Ecko Unlimited store in Delhi

Spencers Retail launched their Ecko Unlimited brand store in Promenade Delhi. Licensed from Marc Ecko, and designed by DFC, FRDC Bangalore, Dia Mirza unveiled the world famous Rhino brand store in Delhi yesterday.
New Delhi, Delhi, August 12, 2010 /India PRwire/ -- 'Its Cool, Vibrant and Happening!!', is how Dia feels about the Rhino brand Ecko Unlimited store. Asked by Sanjay Agarwal, director and founder at FRDC (future research design company), Bangalore, Dia says, the store environment is really "awesome and breathtaking". DFC(Design for Change), a unit of FRDC, conceptualized and designed the Retail experience for Spencers Retail. Ecko Unlimited and Ecko Red are brands from Marc Ecko, a young designer based in USA. Spencers Retail has brought the brands in India. The retail experience has been designed in India by FRDC's team and this may be the first time that an Indian retail design company has conceptualized and designed the retail store for International brand.
Sanjay says that -'It gives feeling of proudness that our Indian design team has given the concept and shape to Ecko Unlimited retail store, and the same has been well appreciated and recognized by Ecko USA team and Spencers Apparel Head, Mr. Anurag Rajpal'.
The store features experience at its best with Charcoal led interior, DJ station, Graffiti walls, Catwalk inspired customer walkway, Display as 'Graphical walls', Walking Shoe wall and some other unique features in the store environment. The merchandise and store appeals to trendy and fashionable youth and captures them without any intimidation.

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