Monday, November 18, 2013

Parv' an 'occasions' to celebrate

'Parv' in hindi means 'seasons' or 'occasions' to celebrate.The store on whitefield road in Bangalore is a testimony of providing such reasons for celebrations. Designed with a 'celebration' as a theme, the interiors and exteriors of store symobolize Indianness in a minimalistic way and provide a befitting background for merchandise. The materials and construction methodology revolves around Green design and Energy Conservation.

>1000 sft
Store Design, Identity and Branding

Green Design

Friday, October 18, 2013

'Tashi- a Green store designed by JGA and FRDC for Tata International gets featured in 'Stores of the Year' no. 18

Stores of the Year No. 18

As retailing races to reinvent itself in the face of an uncertain economy and cautious consumers, store design takes on increasing importance — and increasing frustrations. What brought in customers just a few years ago may now leave them cold; yesterday’s great idea may be today’s embarrassing failure.

This the 18th volume of Store of the Year is vital for any retailer or store designer who wants to see the stores that are bringing in customers today. You’ll see the work of the firms that truly understand retailing, and the designers that realize that a great design goes far beyond the store layout and a few nice fixtures. The stores featured in this volume are the complete retail package — design, furnishings, lighting, materials, signage, packaging, all come together to result in stores that generate sales and customer loyalty.

Stores of the Year No. 18 is truly international and inclusive. You’ll travel the globe from Europe, Asia and the Subcontinent to Australia, the Arabian Peninsula and the Americas. You’ll visit high-end boutiques and department stores; children’s stores; electronic, accessory and shoe stores. If it’s retailing and successful, it’s here.

Tuesday, October 1, 2013

VPR (Value Plus Retail) gets a new Retail Experience for their new generation of Electronics stores

Designed by FRDC (Future Research Design Company, Bangalore), Value Plus a largest chain of electronics store from UP gets a new experience for their electronics chain of stores.

VPR is a reknown chain of electronics stores in Northern and Eastern UP- Lucknow, Gorakhpur, Allahabad, Sitapur, Kheri Lakhimpur and now expanding in NCR region of Gaziabad, Vaishali and also in Delhi. Breaking from a monotonous white showrooms, design team at FRDC came out with a colour and Lifestyle driven retail experience for the chain thus breaking clutter in the market dominated by National players and exclusive Brand stores  of Samsung, LG, etc.

Tuesday, September 24, 2013

'FRDC's International partner JGA designed this experience for Jockey in US market'

Innovation has been part of Jockey since its founding in 1876. Their latest innovation, JOCKEY bra, with its Volumetric Fit System, brings together years of consumer research, leveraging of the company's unique technical expertise together in a spa-like experience. JGA designed this first test boutique for the brand now open at Woodfield Mall in suburban Chicago. From its welcome table to the comfortably appointed and spacious fitting rooms, Jockey Bra exceeds the visitor's expectations through details that include welcoming, engaging and personalized attention for perfect fit. Integrated with JOCKEY bra's omnichannel strategy of online direct to consumer, and retail, all are expressions of the brand; be they online, in store or through media that reinforce Jockey's commitment to reinventing not only the bra, but the bra shopping experience "from welcome to wearing," it's all innovatively Jockey.

courtesy  campaign-archive

FRDC designed award winning 'Retail Identity and Experience' for Crusoe stores

Crusoe to launch boys’ and women’s innerwear

After formally launching brand Crusoe in 2010, with a redesigned logo and ad campaign, the company now plans to introduce boys and women’s range. Also on its agenda, is achieving 100 percent growth in the next two years. “Our turnover is Rs 30 crores. This year, we hope to do Rs 60 crores. For the next two years, we hope for a 100 percent growth. By then we should touch a turnover of Rs 250 crores,” says a confident Abhishek Tibrewal, Chief Marketing Officer, Jagannath Textile Company.

The company is also looking at building a strong retail network across India especially in smaller towns.

Boy’s and women’s innerwear on the launchpad
“In Crusoe to launch boys’ and women’s innerwearthe innerwear category, brands discuss quality, comfort, but we are the only ones to bring up adventure. In the first years, we had 15 styles, then we added 10 more,” explains Tibrewal. The brand will add another 15 styles this year, apart from adding socks and T-shirts for men. Plans are also on to launch boys’ range with two briefs and one vest and women’s innerwear. “We haven’t thought of the name but it will be XXX from Crusoe. We will target women 20 to 30 years of age. We will have T-shirts and the like. The MRPs will be from Rs 200 to Rs 2,000. We will have separate distributors. We will have innerwear, active wear, relaxed wear, lounge wear. Knits will be our core,” adds Tibrewal.

Crusoe uses skin-friendly dyes. In fact, its range of printed boxers and 24 shades of plain boxers are very popular. “Boxers contribute 25 percent of our turnover,” says Tibrewal, adding, “We have tied up with MTV Roadies and have 10 styles in there. It’s a separate line of briefs, vests and boxers. The designs and colours are from them and we do the manufacturing. That was a two-year deal and we have extended it for another two years. We will have more licensee associations, co-branded products with international brands.”

Growing store network

The brand enjoys a pan India presence. “In 2009, we did a soft launch in Bangalore, Mangalore, Hyderabad and Chennai and added Mumbai later. We launched our products through the conventional distributor network. Now, we are in large formats like Central and are looking at Shoppers Stop. The brand is also retailed online. We have two EBOs in Coimbatore, one in Kolkata, one in Mumbai. One is opening in Cochin. Next year, we may add 30 more EBOs. Right now, all our five EBOs are company-owned. The next five EBOs will also be company-owned. After that we will have franchisees,” says Tibrewal, giving a peek on their store expansion plans.

The company has 58 distributors in India and the range is with 5,000 MBOs. After establishing its presence in Mumbai, Pune, Nagpur, Kolhapur and Nasik in Maharashtra, the company is now exploring Tier III and IV cities like Aurangabad, Shirdi and Ahmednagar. In Tamil Nadu, it is available in Chennai and Coimbatore and plans to enter Madurai.

courtesy  fashionunited

Thursday, August 8, 2013

Raymond's once-popular casual wear brand had started showing signs of fatigue
Designed by Gensler and FRDC
Article by business standard

The influx of apparel brands has taken the count to 200 for consumers to choose from. ColorPlus was one of the earliest entrants, 20 years back. Raymonds bought it out from a Chennai-based company in 2002. It is now Raymond's casual wear brand for men but analysts worry that it might have lost its appeal without anything new to offer over the years. Raymonds has now put in place a plan for overhauling the brand.

An analyst in the know but who did not want to be quoted says, "When it launched it was India's strongest homegrown apparel brand. It used to have an amazing quality product offering but this is not the case today and it has lost its share to other brands."

The new look planned to rejuvenate the brand will see its exclusive stores concentrate on entire looks for its consumers rather than individual items of clothing. The stores will themselves wear a look to highlight its theme of 'Colourful Life'. There will be a system of wardrobes based on collections at the store.

"We earlier tested this format in the south and we have received encouraging response. We have now opened seven to eight stores and by the end of this fiscal plan on opening 25 more stores," says Hetal Kotak, COO of ColorPlus. A feature wall at the ColorPlus stores will have spools of yarn, tying the colorful visual merchandising theme with product-linked props.

The brand has trained its staff to guide customers as style consultants, a model Raymond has tried in its namesake Made-to-Measure stores. "Our representatives will help customers to put a whole look together. They will also give the customer space so that they can look and feel the fabrics and enjoy the experience," explains Kotak.

Stressing on an orchestrated look rather than piecemeal garments, will allow the brand to push its accessories as well, in an effort to increase sales. For now, accessories form a small part of its revenue.

Shoes were launched six months ago and leather bags will be launched at Diwali this year. The bags will be priced upwards of Rs 2,495 and shoes from Rs 4,495. ColorPlus shoes, after being piloted in 30-40 stores, will now be launched across India. The brand also plans on launching eyewear in the near future. It had also tested a sports line six months back and plans to introduce that as well.

"Consumers have responded to the change very well and we are seeing buoyant response. This is showing in the number of order that we have got for our autumn-winter collection and it is at an all-time high which shows that despite tough market conditions we are doing well," Kotak adds.

The change would breathe some freshness to the brand which analysts say has lost its relevance with time. In its heydays, ColorPlus was known for wrinkle-free shirts and chinos which established it as a premium brand and gave it a loyal fan following. "It did help increase Raymond's revenue as it was already an established brand when taken over. But it lost its level of intimacy and momentum. Also, market conditions changed since we moved from a market with 40 brands or so to some 200 brands," says Devangshu Datta, CEO of the retail and consumer consultancy Third Eyesight.

Competition such as Madura Fashion and Lifestyle too has proved tough for Raymond's apparel business, especially its brands such as ColorPlus. Some analysts point out that the brand has also suffered from surplus inventory due to which its summer collection is carried over to the autumn and winter seasons affecting the product offering.

However, its makeover could help matters. "ColorPlus has great recall value and has the potential to become a Rs 1,000-crore brand in the next three years, if Raymond uses the brand value to its advantage. It needs to focus on product quality which ColorPlus consumers associated with when the brand was at its peak," says Prashant Agarwal, joint managing director of Wazir Advisors.

This year Raymond hopes to see a 25 per cent increase in ColorPlus' revenue owing to the change in store format, as well as its extension into accessories. According to sources, the brand's turnover was around Rs 200 crore last fiscal.

Raymond claims that after the trials, customer walk-ins, word-of-mouth and conversions increased, fuelled by the imagery of a refreshed premium brand. How far ColorPlus is able to grant all its exclusive brand outlets on which it depends for majority of its revenue a new retail identity will determine its success.

Friday, June 7, 2013


FRDC Director Sanjay Agarwal identifies five trends that would impact consumer experience and spark off the transformation of the Indian retail trade


Tuesday, March 12, 2013

Neeru’s designer opens new outlet

DFC, FRDC Bangalore Designed the Neerus Store

Neeru’s designer house has opened its new showroom on M.G. Road near Benz Circle, in the city on Friday.
Neeru’s Chairman Harish Kumar inaugurated the outlet. Designers Neeru Kumar, Suchita Ahuja and Sunny Ahuja and Avanish Kumar were present at the formal opening of designer wear showroom.
Film actor Nikhita Narayana and Shraya Reddy and a few models attended the launch of the showroom. Dressed in different attires with fashion jewellery, the models welcomed the visitors and donned a few on shelves to enthuse the guests to buy a few for the festive season.

Speaking on the occasion, Mr. Harish said Neeru’s which created landmarks in Hyderabad, Visakhapatnam Bangalore and Mysore opened its new store in Vijayawada. For the last four decades, Neeru’s had occupied its top place amidst stiff competitors in the garments market, he said. “We display normal and embroidered sarees for North Indian and South Indian women. Different varieties of suits including painted suits are available in the new showroom”, said Ms. Neeru. A vast variety of Kanchivaram, Banaras, tunics, dress materials, kids wear and accessories are displayed at Neeru’s outlet, said designer Suchita.

Tuesday, February 26, 2013

FRDC+JGA do it again to bag maximum Retail Design Awards at In Store Asia 2013, Mumbai

Viveks Electronics designed for New age Urban customersViveks Electronics designed for New age Urban customers

An innovative youthful viveks digital storean innovative youthful viveks digital store

 Biju Kurien handing over awards to FRDC teamBiju Kurien handing over awards to FRDC team

Arttdinox-Jindal Lifestyle store winning Gold for Innovation and Indianess!

Eka, a Green store winning Silver..!

If VMRD awards are Indian Oscars for Retail Design, they saw FRDC+JGA sweeping most of them. With a total of 6 awards including 3 Gold, FRDC leave behind all International and Domestic agencies to establish the record yet again in 2013.

Bengaluru, Karnataka, February 25, 2013 /India PRwire/ -- In store Asia 2013, an annual Retail Design event held every year since 2006, saw FRDC (Future Research Design Company, Bangalore)+JGA (Detroit, USA) sweeping major design awards at a ceremony held at Goregaon Exhibition Grounds, Mumbai 0n 23rd February. VMRD awards in their 7th edition have become most sought after awards in Indian Retail Design. This year saw more than 225 entries from major Design firms and Retailers. The entries are judged by a jury comprising of 16 most eminent Retail Design professionals Internationally from India, USA, UK, Europe, Singapore and Australia. All judges score entries independently and after 2 rounds of stringent judging only few entries are nominated.

FRDC's cutting edge design works for Viveks Digital store, Viveks Electronics, Arttdinox and Eka Home store saw winning them Golds and Silvers across categories. In all FRDC team won 6 awards including 3 Golds. This was highest by any single agency. Viveks Digital 1, an iconic design by FRDC for the regional retailer won Best Store Design under IT products. Viveks Electronics store a design for new age Urban customers saw another Gold. Arttdinox, a dinnerware and kitchen brand by Jindal Steels won anoter Gold for its unique Indian and modern blend design, while Eka, a home store in Bangalore got awards for Green and Sustainable design and best store front.

Jury's special mention about how the Eka store was designed preserving existing Tree and Greeneries and making them part of design was commendable in today's commercial times when most of Retailer would like to cut trees in front of their stores. The store has Rain water harvesting, uses eco and local materials and very minimal design intrusion in existing 36 years old structure in residential neighbourhood thus respecting the surrounding.

Biju Kurien, CEO, Reliance Retail did honours of handing out awards at function. Speaking on the occasion, Sanjay Agarwal, Director FRDC said-" This is truly proud moment for all of us at FRDC and JGA our International partners. I extend my thanks to all FRDCians and the team, our clients, business partners and all our well wishers without whom this would not have been possible. We will keep raising our design excellence bar and I hope very soon we would be acheiving similar feat Internationally also.

Notes to Editor

Future Research design Company (FRDC), Bangalore in collaboration with JGA (Detroit), USA is a leading Retail and Experience Design organization. FRDC works on 360 degree of Retail design helping leading brands in Indian market to compete with International brands. FRDC+JGA's Indian and major International clients include Parx, Tashi, ITC Ltd, Samsung, Baggit, Biba, American Swan, Viveks, Myntra, Arttdinox, Mantri, Society tea, Color Plus, Crusoe and others.