Monday, November 29, 2010

DFC (FRDC) gears for creating store concept and experience for 'Crusoe' world-innerwear stores

JTCL(Jagnannath Textile Limited), a coimbatore based and reputed yarn manufacturing company has appointed DFC (Design For Change), FRDC, for creating retail experience for their men innerwear brand 'Crusoe'. DFC 's team would create an experiential design and journey for their retail outlets.

Says Sanjay Agarwal, director FRDC, 'Crusoe' is an interesting innerwear brand breaking typical Indian stereotype and it would be fun and excitement working and creating an experience which can project and enhance the brand experience inside the store.It will definately question the 'normal' retail stores presented currently by other Indian and International brands in this category.

Monday, November 1, 2010

India's Greenest , World's first

India's greenest and World's first speciality retail LEED Platinum (under certfification)-Tashi, retail store was launched by Tata International in mumbai and delhi. Designed by team from JGA, detroit and FRDC Bangalore, the store will set benchmarks in India under its category. The store has been programed by FRDC and their associates in a manner to consume 40% less energy. The store design and experience takes customer to new heights and one can really 'fall in love with shoes'. From freshness in air to the rythmic music, every aspect of design is at its best inside and outside. Following LEED guidelines, the store takes care of neighbours and enviornment.