Monday, April 25, 2011

JGA and FRDC sign up with Raymonds for reinventing Parx retail

JGA, Detroit based and USA's one of the largest retail design firm in association with FRDC, (Future Research Design Company), Bangalore has signed up with Raymonds India for reinventing the brand 'Parx' in a version 3.0 retail therapy. JGA and FRDC recently have accomplished retail designs for India's only and first Green stores- 'Tashi' by Tata International. JGA and FRDC would provide a complete retail experience including store concepts, and retail service experience for Parx.

Speaking on this occasion, sources from FRDC, Bangalore say that 'Parx' retail stores would be designed for 'today's' new customer class and tomorrow's new generation. The store experience will establish benchmarks in Indian retail scenario.

Friday, April 15, 2011

Onida launches first exclusive Retail Gallery

Onida launches first exclusive Retail Gallery
Conceptualized and Designed by DFC, FRDC, Onida launched its first exclusive retail store.In a bid to cash in on the growth in AC segment, the company launched its first exclusive 'Onida Gallery' in Ahmedabad. Spread over 1,800 sq ft, the gallery will display the range of Onida products. The company will also launch three more exclusive galleries in Ahmedabad apart from launching 30 more such galleries in the country.

The store are designed to provide Onida a closer connect to its customers and establish an emotional bond.The store design revolves around customers and home.

The company is also going to increase its dealership base from 125 to 150 within the region. Talking about the growth in AC category in Gujarat, Krishnamurthy Sriram, vice president, sales, marketing and services, MIRC Electronics Ltd said, "We are leading in the AC market in Gujarat and have a strong consumer base here. Gujarat is an indicator market for most brands and we believe that what happens in Gujarat today will happen in India tomorrow. Hence we have come up with our first exclusive gallery that will offer the full range of Onida products for the consumers."

Onida's AC biz in Gujarat to heat up this summer -Business Standard

Tuesday, April 5, 2011

Crusoe launches its first experience flagship - store

BS Reporter / Chennai April 2, 2011, 0:45 IST



Designed by DFC, FRDC Bangalore, Crusoe launched its first flagship retail store providing an experience first time seen in men inner wear segment in India. The store stands true to Crusoe's adventurous attitude and captures customers in a different and breathtaking ambience. The store has been designed and conceptualized on 'adventure' and the adventures are amplified throughout the store in minute details.
Coimbatore-based textile manufacturer Jagannath Textile Company Ltd would invest Rs 50 crore in setting up 100 exclusive brand outlets (EBOs) for its men's innerwear brand Crusoe, in next five years. The company would launch its first such outlet in Coimbatore, on Sunday, April 3, 2011.

The company would roll-out 10 outlets with an investment of Rs 50 lakh per store, across cities including New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kochi, Kolkata, Pune, Chandigarh and one more in Coimbatore, in the fiscal year 2011-12, according to Ramesh Kumar Tibrewal, managing director, Jagannath Textile Company Ltd.

“We are planning to invest around Rs 50 crore for next five years to set up 100 EBOs. We will be restricting ourselves in the premium segment of men's innerwear market, which is at Rs 800 crore at present and poised to grow at 30 per cent rate in next five years,” said Tibrewal. The investment would be from internal accruals.

The total market for branded men's innerwear is around Rs 5,500 crore in four segments, super premium, premium, medium and economy segments apart from the unbranded segment. The branded segment is growing at a rate of 20 per cent. Out of this, Rs 800 crore is the market for premium segment. It is poised to grow at 30 per cent for the next five years and we would be restricting ourselves to the segment, he said.

Launched in May 2009, Crusoe brand of innerwear targeting customers in the age group of 16-35 years, is currently marketed in south India and recently launched in Ahmedabad and Maharashtra. The company expects to complete pan-India launch of the product by July 2011.